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We have been accepted for the New Year’s Eve celebrations put on by the City of Melbourne.  We will be at the Docklands site so we hope to see you there.


We have another limited edition sugar for you to try – we are really looking forward to this one (well, Susan is anyway, Lemon is her favourite) – it’s called “PINK LEMONADE” and it is a Strawberry/Lemon combo – delicious!  We will be debuting this flavour at our Boroondara Farmer’s Market on December 2nd.


Don’t forget, the silly season is fast approaching.  This means that some markets don’t operate in early January.  Keep monitoring our dates below as we will keep them updated so you know where we will be, and when.


St Kilda Esplanade Market update:

Some of you may have noticed that the “foodie” area of the market is getting crowded.  Unfortunately this can mean that latecomers who “can’t fit” in the allocated area might have to be located elsewhere in the market.  We do plan to be there right up to December 24th, so if you arrive at our usual spot and we aren’t there (and haven’t updated social media to say that something unexpected has happened and we aren’t at the market), just go for a little walk past the clock tower and you will find the naughty latecomers’ corner.  We are trying to get there super early each week so that we don’t disappoint anyone, but if our alarm clock should fail…..well, you can work out what the consequences of a sleep in will be!



Woo hoo!  Another award!  We got silver in the cinnamon donut category – how great was that!!



How wonderful it is for the OMG family to be recognised with a Champion Small Business Award!



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Events, Markets & Pop-Up Locations

First, Third and Fifth Saturday of the month

Boroondara Farmer's Market
Patterson Reserve, Auburn Road, Hawthorn

Second Saturday of the month

Elwood Farmer's Market
Elwood Primary School, Scott St, Elwood

Fourth Saturday of the month

Gleadell St Market
Gleadell St Richmond


Esplanade Market
The Esplanade, St Kilda

Contact Us

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OMG Port Phillip

Hot Fresh Donuts that are Gluten free and Vegan

Hot Fresh Donuts that are Gluten free and Vegan

Our OMG journey started when Susan stumbled across OMG at a local market.  As Michael is a coeliac and hadn’t had a donut in FOREVER, Susan bought some and took them home.  Handing them to Michael, she left the room, then returned to make the suggestion that Michael zap them in the microwave to heat them up, as they were hot when they were purchased.  Michael was caught with his mouth full of cold donuts, and mumbled that there was “no need” to heat anything (nothing was left to heat up anyway!)

Within a matter of weeks, we were talking to the lovely Di at head office, inquiring about how to set up our own OMG business – which had nothing to do with the idea of chowing down on Donuts on a regular basis, we assure you 🙂

Of course, starting up the business in March 2020, just before the world as we knew it came to an end presented a challenge or two, but we are still here, and we are still cooking donuts.

We love our product, love our customers (you guys are all so positive and happy, how could we not) and love the market life.  Yes, even when it rains.

Our long term plan is to establish a shop somewhere, but we haven’t found the “perfect spot” yet (although not for lack of looking).  Until then, see you next market

OMG! Decadent Donuts Menu

Our beautiful, handcrafted sugars are all made from the freshest Australian fruits, spices and even vegetables.

Nothing artificial here baby!

Berry Sinful

Tasmanian Raspberries, Cacao, Chilli, Sea Salt

Dusty Queen

Riverland Oranges, Cinnamon


Beetroot, Cinnamon, Buderim Ginger

Luscious Lemon

NSW Central Coast Lemons, Poppy Seeds

Strawberry Patch

Yarra Valley Strawberries, Vanilla Bean

Choc Mint Bliss

Far North QLD Cacao, Mint Oil, Sea Salt

Cacao Delish

Far North QLD Cacao, Sea Salt

Spicy Ranga

Buderim Ginger, Cardamom, Cinnamon, Cloves, Nutmeg Black Pepper

OMG Cinnamon

Classic Cinnamon

Toast My Berry

Tasmanian Raspberries, Toasted Coconut

Coffee Coffee Yum Yum

Eumundi Roasted Coffee

Pine Lime Burst

North QLD Pineapples, Lime