Store Editor

OMG!’s mission has always been to create a genuinely inclusive product, a product where people without food allergies or intolerances or who aren’t vegans, love our donuts, just as much as people who have food allergies or intolerances and are vegans.  To create a product that is 100% natural, that everyone can enjoy.

Our goal is to create Australia and New Zealand’s #1 gluten free and vegan donut company.

OMG! is proud to be 100% Australian owned and operated.

Winner – 2024 Australian Small Business Champion Award – Fast Food/Take Away

Silver – 2023 National Donut Competition 
Best Cinnamon Donut – Bakers Association of Australia

Winner – 2022 Australia Small Business Champion Award – Fast Food/Take Away

Silver – 2019 Asia Pacific Stevie Award Most Innovative Startup of the Year – Business Services Industry

Bronze – 2019 Asia Pacific Stevie Award Most Innovative Startup of the Year – Consumer Products Industry

OMG! Decadent Donuts was founded in Meanjin, on Jagera and Turrbal land. We acknowledge Aboriginal and Torres Strait Islander peoples as the traditional owners of this country and pay our respects to their Elders past, present and emerging.