About OMG! Decadent Donuts

In a report done by the Australasian Society of Clinical Immunology and Allergy found that over 20% of the Australian population suffers from some sort of food intolerance or food allergy and this is increasing every year.  Add to that hospital admissions for anaphylaxis have also increased fourfold from 1993. 

While there are now many companies which address certain allergies or intolerances, OMG! has invested time and money into ensuring it is one of the highest certified companies in the country, so it is able to better cater to as many people as possible suffering from the crippling effects of food allergies and intolerances.

But our focus does not stop there, because simultaneously OMG! is also addressing cultural and religious considerations, by having certifications from Vegan Australia, Kosher Australia, the Halal Authority of Australia, The Vegan Society of New Zealand and Coeliac New Zealand. 

OMG!’s mission has always been to create a genuinely inclusive product, a product where people without food allergies or intolerances, and who aren’t vegans, love our donuts just as much as people with food allergies or intolerances and are vegan.  To have a product that almost everyone can enjoy is our goal. To create Australia and NZ’s #1 gluten free and vegan donut company.

The team at OMG! would like to see their achievements usher in a trend for more food products to be highly certified and equally inclusive, but for the moment this is unmatched in the food service industry.