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When we first envisaged OMG! Decadent Donuts we thought of parties – where the same treat could be enjoyed by many – regardless of food allergies, intolerances, cultural beliefs or preferences.

Australia and New Zealand have among the highest prevalence of allergies in the developed world.

In a report from the Australasian Society of Clinical Immunology and Allergy found that over 20% of the Australian population suffer from some sort of food intolerance or food allergy and this is increasing every year.  Add to that hospital admissions for anaphylaxis have also increased fourfold from 1993.

While there are now many food companies which address certain allergies or intolerances, many are not certified, accredited or endorsed.  OMG! has invested time and money into ensuring it is one of the highest certified companies in the country, giving reassurance and peach of mind to our customers and able to better cater to as many people as possible suffering from the crippling effects of food allergies and intolerances.

But our focus does not stop there, because simultaneously OMG! is also addressing cultural and religious considerations, by having certifications from Vegan Australia, Kosher Australia and the Halal Authority of Australia.

OMG!’s mission has always been to create a genuinely inclusive product, a product where people without food allergies or intolerances, and who aren’t vegans, love our donuts just as much as people with food allergies or intolerances and are vegan.  To have a product that almost everyone can enjoy has always been our goal.

The team at OMG! would like to see their achievements usher in a trend for more food products to be highly certified and equally inclusive, but for the moment our accreditations in our manufacture and preparation are unmatched in the food service industry.

All Australian owned and made and our licensees throughout Australia are all locally owned and operated.


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