A Little About Me

Hi! I’m Fevi – aka the “donut lady” 🍩

I never planned on running a donut business — but here we are!

I first tried OMG! Decadent Donuts at a market I happily drove 1.5 hours to get to — and OMG, was it worth it! The 12-pack I bought to share with my Coeliac sister quickly became a 6-pack on the drive home. I’m not even embarrassed to admit it… they were that good.

Being gluten and lactose intolerant myself, and having family members with Coeliac Disease, I know how hard it can be to find treats that are safe and genuinely delicious. That first bite was a true OMG! moment — the kind that makes you think, “Everyone deserves to experience this.”

But it wasn’t just the donuts that won me over. OMG!’s commitment to creating a truly inclusive product — one that people with varied dietary needs and those without restrictions can enjoy together — really spoke to me. Their high standards, allergen testing, and certifications sealed the deal.

And the rest, as they say, is history.

I’m now incredibly proud to be spreading the donut love with Sugar, my vintage caravan, at pop-ups, markets, festivals, and events across Melbourne’s north-east — covering Banyule, Darebin, Nillumbik, Manningham, Whitehorse, Maroondah, and parts of Whittlesea and the Yarra Ranges.

If you spot us out and about, come say hi — I’d love to see you!

Fevi 🍩