Sweet stats. Big impact. And a whole lot of joy.
At OMG! Decadent Donuts, every donut tells a story — of community, of innovation, of flavour, and of the belief that everyone deserves a treat they can enjoy safely.
Since becoming incorporated in 2018, we’ve been busy redefining the donut industry for a new generation. What started as a bold idea has grown into something of a movement, and the numbers speak for themselves…
22 Million Donuts – and Counting
That’s right. Over 22,000,000 donuts made by hand, with love. Served hot and fresh.
If you lined them up end to end, they’d stretch from Sydney to London… twice. That’s a whole lot of happiness made by hand, cooked, dusted in our bespoke sugars, and shared.
Over Half a Million Kilos of Joy
We’ve produced more than 650,000kg of donut mix — the heart of every OMG! donut.
Keeping our family of donutters around Australia, New Zealand and Singapore stocked and ready to serve joy to their local communities at markets, festivals, events, and community gatherings across the country in marquees, vans, kiosks and shops.
Real Flavour, Real Ingredients, Real Security
The big number here is zero. 0 preservatives, 0 artificial colours, 0 artificial flavours. 0 GMOs.
The other big number is 7 – OMG! Donuts are free from the 7 most prevalent allergens – gluten, dairy, egg, wheat, yeast, nuts and sulphites.
Forget artificial colours and flavours — since day one, OMG! has done things differently in terms of flavours. Our 100% natural donuts are dusted in 100% natural sugars made from real fruits, vegetables and spices.
Oh, and we’ve created:
- 26,000kg of cinnamon sugar (the classic crowd-pleaser)
- 38,000kg of fruit and spice sugar blends (all natural, all delicious)
- 12 main flavours of sugars
- 6 special edition flavours
- 4 unique drizzles
These blends give every donut its signature OMG! magic — real fruit, real colour, real flavour. And for those with dietary requirements – the fact we are accredited and or certified by 4 peak bodies gives extra security. These are Coeliac Australia, Vegan Australia, Kosher Australia and the Halal Authority of Australia.
80+ Businesses. 3 Countries. One Big Community.
Today, there are 80+ OMG! independently owned businesses across Australia, NZ and Singapore — and we’re still growing.
With OMG! flags now flying proudly in 3 countries, our growing global footprint shows what passion, purpose, and a little donut dust can do.
Awards? We’ve Earned a Few!
Our innovation, impact and the taste of our donuts haven’t gone unnoticed:
- 4 National Business awards
- 5 Best Donut Medals (National)
- 2 International product innovation awards
Because we didn’t set out to copy — we set out to disrupt, to innovate and to include and prove there’s a better way to do business….and to make donuts.
Doing Good Tastes Good
We’re proud to have donated $87,000 to Coeliac Disease research (so far) and to countless numbers of charities and community groups. We’ve helped schools and clubs raise ‘dough’ through donut drives – and rewarded thousands of kids with freebie donuts for doing a great job at school and sport.
Powered by People
OMG! HQ is run by just 8 incredible humans — a tiny team with a huge impact.
But the real heroes are the 80+ independent business owners across the OMG! network; we shine a spotlight on empowerment:
- 71% of OMG! businesses are owned by women
- Our youngest owner is 23
- Our oldest is 71
Because at OMG!, dreams don’t come with an age limit — they just come lightly dusted in cinnamon.
From 2018 to Today – And Beyond
These numbers tell a story of growth, community, innovation, and heart. But most of all, they tell a story of people — people who believe in better food, better choices, and an inclusive treat that almost everyone can enjoy.
Here’s to the next couple of million moments of joy with people biting in to their first donut or owning a their own OMG! Business.
Here’s to you and because we’re super proud of ourselves – here’s to us.
